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Colgate University Athletics

Laura Sgrecci headshot

Laura Sgrecci

  • Title
    Senior Associate Athletics Director for External Affairs and Strategic Advancement
  • Email
    lsgrecci@colgate.edu
  • Phone
    315-228-7996
  • Alma Mater
    Smith '00
Sport Administrator for Men's Basketball, Men's Lacrosse, Men's Rowing, Field Hockey, and Men's and Women's Cross Country/Track & Field

Colgate Vice President and Director of Athletics Dr. Nicki Moore named Laura Sgrecci to the position of Senior Associate Athletics Director for External Affairs and Strategic Advancement in July 2019.

Sgrecci’'s role at Colgate is to provide strategic and effective leadership of the external operations,  fundraising and stewardship, and revenue generation for the department. 

Sgrecci serves as the sport administrator for men’s basketball, men's lacrosse, field hockey, men's rowing, men's and women's track & field, and men's and women's cross country, and has also worked with volleyball and golf during her tenure. 

"I couldn't be more enthusiastic about welcoming Laura Sgrecci to our Colgate Athletics executive leadership team," Moore said. "Laura's experience in professional sports, her experience in and passion for intercollegiate athletics and the Division I student-athlete experience, her progressive success at strong universities, and the character she has demonstrated throughout her career, suggest she is going to be an incredible member of our Colgate team. It is clear that Laura is an innovator, a collaborator, a leader, a team player and a very hard worker.

Prior to arriving in Hamilton, Sgrecci spent five years at Dartmouth, where she oversaw marketing as first the Assistant and then Associate Athletic Director for Marketing. She was responsible for increasing attendance and fan engagement for Dartmouth ticketed sports.

Sgrecci's efforts for the Big Green included the creation of women's basketball and men's basketball "School Day" field trip games, which attracted 25 schools and more than 2,600 local students; "Dartmouth Football 101," a free, family-focused event for the community that helped create excitement for the upcoming football season; and a Stanley Cup Celebration recognizing the accomplishment of Dartmouth men's hockey alum Ben Lovejoy '06 that drew more than 2,000 fans.

Sgrecci also was involved in planning for the Dartmouth-Princeton football game at Yankee Stadium in November 2019, as part of Dartmouth's 250th anniversary celebration. That effort included mobilizing and garnering support from a campus-wide committee; working with a video production company on a series of marketing spots/vignettes using compelling storytelling and a strong call to action; and leveraging campus partnerships to help build attendance for the game.

"I couldn't be more thrilled to join the Colgate Athletics family, especially at such an exciting time in Colgate's history as the university celebrates its bicentennial and moves into its third century," Sgrecci said. "I want to thank Dr. Nicki Moore and the entire search committee for this opportunity. I am looking forward to arriving in Hamilton and getting to work!"

Sgrecci also recruited "espnW Campus Conversations" to Dartmouth in the Spring of 2019 for an inspirational and impactful event attended by a record 300-plus female student-athletes. That was the highest total among 30 college and university campuses visited since the event's inception in 2016.

Before joining the staff at Dartmouth, Sgrecci spent a little over three years at the University at Buffalo as Senior Director of Marketing and Promotions. She oversaw the development and implementation of UB's marketing plans to increase ticket sales for football, basketball and volleyball. She also directed and coordinated the design of all creative elements to promote the UB athletics brand.

Prior to her most recent roles in college athletics, Sgrecci worked with the NBA's Marketing and Team Business Operations unit and both of the WNBA and NBA franchises in Seattle. She spent two years as Senior Manager of Marketing and Promotions for the WNBA's Seattle Storm, immediately after a two-year combined stint in marketing and promotions for the Storm and SuperSonics.

Sgrecci got her start in professional sports as a member of the NBA and WNBA league office, tracking and analyzing team sponsorship revenue and promotions for 30 NBA teams and 13 WNBA teams.

A native of nearby Ithaca, Sgrecci earned her degree from Smith College after competing in varsity volleyball, squash and tennis. She is an active member of Women Leaders in College Sports, having participated in its Leadership Enhancement Institute in 2022 and the NCAA/NACWAA Institute for Administrative Advancement in 2011.