Colgate Athletics Launches New Digital Programs

SIDEARM Digital Programs to enhance gameday experience for fans

HAMILTON – In an effort to enhance the in-game experience, deliver impactful content in a new way, and provide deep engagement opportunities that go beyond the game itself, Colgate athletics is transitioning to digital gameday programs for all sporting events in 2024-25. The digital programs will be accessible to all fans in attendance and can be viewed by scanning a QR code which will be presented throughout each athletics venue on game days.

A Gameday Staple, Reinvented
Through Colgate's long partnership with SIDEARM Sports, the nation's leading digital provider for college athletics, fans will be captivated by the seamless and native browsing experience, offering consistent and powerful engagement that keeps content at your fingertips.

Modernized Fan Experience
Through an enhanced gameday experience, Digital Programs prioritize video content, clickable interactions, and are equipped with a range of exciting features that will immerse fans in the action. The innovative platform ensures easy accessibility for all audiences, whether they're on desktop or mobile devices, social media and more.

Maximize Resources
Digital Programs integrate directly with Sidearm data (roster, coaches, schedule, social media, stats, video and more) to automate the process of creating and designing a visually-stunning program while saving on printing and distribution costs.

Sustainability
Colgate's commitment to sustainability permeates both the university's academic mission and its operations. In April 2019 Colgate became the first institution of higher education in the State of New York to achieve carbon neutrality. For over a decade the university has focused on and invested in efforts to weave sustainability into the academic curriculum, and to reduce its greenhouse gas emissions. The continued success of the university in its sustainability mission requires the ongoing and active commitment of students, faculty, staff, and alumni.

About SIDEARM Sports
Operating in the Learfield portfolio of companies since June 2014, SIDEARM Sports is the nation's leading digital provider for college athletics. SIDEARM is based in Syracuse, N.Y., and is trusted by some of the biggest brands in the industry, including most NCAA programs. As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows schools to tailor their content and digital presence directly for their fans.

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