BETHLEHEM, Pa. – The Patriot League and INFLCR have entered into an innovative multi-year partnership to empower conference-member student-athletes to share content and to manage student-athlete Name, Image and Likeness (NIL) activities through the new INFLCR Verified platform.
Preparing for NIL opportunities to become available to student-athletes, and as Patriot League institutions look toward the provision of education to student-athletes and staff members, INFLCR Verified will provide Patriot League institutions with comprehensive software that drives content strategy, while also providing compliance tools for staff and student-athletes.
The Patriot League is the first NCAA Division I conference to provide league-wide support for its member institutions in a partnership with INFLCR Verified.
"In the quickly-changing landscape of NIL, I am proud of the Patriot League for taking this bold step together," Vice President and Director of Athletics Nicki Moore said. "The stewards of INFLCR are leaders in this space, and share our commitment to supporting student-athletes in the pursuit of excellence in academics, athletics and career development. To enter into this agreement across League schools means we will be able to leverage our resources most efficiently and effectively to position our student-athletes in the very best way possible."
The partnership includes the use of INFLCR and INFLCR Verified department-wide for all Patriot League institutions.
INFLCR: Content Delivery and Brand-Building
Student-athletes, coaches, staff and other brand ambassadors will gain access to photos, videos, and graphics produced by the member institutions, delivered through the INFLCR software and mobile app, to share on their personal and team social-media channels. This access enables each student-athlete the opportunity to share their story and grow their brand.
The relationship will also leverage INFLCR's existing partnerships with USA Today IMAGN photography and Atlantic Records music to provide national-media content to the conference members for editorial use.
INFLCR Verified: Compliance and Educational Resources
INFLCR's software will provide transaction monitoring for student-athlete commercial activity that happens through INFLCR-vetted companies, visible through the INFLCR Compliance Ledger.
The Ledger automatically pulls information from the Compliance Exchange, an in-app integration hub that allows student-athletes to see INFLCR-vetted companies and opt into third-party NIL transactions, once that is available and allowed according to official policy.
For transactions that are not automatically captured from the INFLCR Compliance Exchange, student-athletes will have the ability to self-report transactions in the INFLCR app.
Student-athletes will have access to educational video resources in the Storyteller Playbook, which will provide ongoing NIL and brand strategy content from a variety of athletes and industry experts.
How It Works
INFLCR's platform helps clients like Colgate send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Colgate is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Colgate plans to use this approach to bolster its online presence in a way that impacts brand awareness, event attendance, recruiting, fundraising, and other strategic goals.
